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Presenting Westside x Cutting Crew Studio, a true partnership between a brand and a creative agency of brainstorming and ideating together, crafting a film as beautiful as this. The idea of inviting everyone caters to Westside's theme of inclusivity, a brand that has something for everybody. And regardless of whom you love, how you love them, your age or preferences, you are invited to this Diwali party! The stories are urban yet warm. The stories we crafted vary from self-love to the love of a 10-year-old, a testimony of the times we are living in. It was a bold move for a fashion brand to start its film with a sequence where its brand ambassador isn’t showcasing the apparel because the story is about the Messy Mama, getting her much-needed me time. 

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