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JBL Durgo Pujo 2022

IDEATION | WRITING | OUTDOOR SHOOT | PRODUCTION | POST PRODUCTION

Our brief was simple - to move away from the brand’s usual positioning of “Mute the world”. Since this was a festive campaign for Durga Pujo we thought why can’t we mute and unmute? Our sorcery finally worked its magic and EUREKA! We came up with “Unmute the festivities” where the street noise deserved to be muted while the festivities could be unmuted! The shoot was planned in Kolkata and we were all set.

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