FOREVER NEW | SS'23
CONCEPT | WRITING | PRODUCTION | POST
Everybody has that one summer that they’ll always remember. The one where they took that tropical vacation of their dreams. The one where they gorged on food, stuffed their face with ice cream, let their toes be tickled by the waves and played hide and seek with golden sunlight. In this film, we see Pooja Hegde have her summer to remember in her gorgeous Forever New wardrobe. We see her have the perfect summer vacation in a mix of candid and hand-held camera shots that capture Pooja feasting, frolicking at the beach, having a summer picnic in a sunny garden and running with the waves in a dress. All the while flaunting her flowy, edgy dresses and nailing her vacation OOTDs. She’s telling us in her own way that this is how vacations need to be done.